Let’s talk about the gotchas

We live in a WYSIWYG (what you see is what you get) world. Your expectation is that the beautiful postcard you’ve designed on your laptop will look exactly the same when it’s printed and mailed to your clients. Unfortunately, print isn’t completely WYSIWYG. Designing for print has become a lot easier with all of the advances in technology, but there are still a few things that you should know to make sure your projects look exactly the way you expect.

Here are a few considerations for print design:

Isn’t there an easier way?

Yes, absolutely there is. Thomas Press will help you in any way we can. We can help you convert your files and photos for print and identify any problems that might occur. If you’re uncomfortable with the technical aspects, don’t hesitate to get in touch.