When planning for folds, it’s important to think like a reader. Create a folding dummy with a blank sheet of paper and consider what the reader will see as he opens the piece. Create content for the panels of the printed piece that logically flows in the order that it will be opened and read.
Basic folds can usually be done on a machine, but more complex folds may need to be done all or partially by hand. This impacts the cost of the printed piece. Get in touch with Thomas Press for suggestions that can make your folded brochures attractive and cost effective.
- Size – The standard sheet size for digital printing is 12 x 18. That means that the art, including the bleed area, must be sized to fit the sheet. A standard bleed is ⅛”, so four 5 ½” x 8 ½” postcards will fit on a single sheet. Only two 6” x 9” with bleeds will fit the same sheet. Designing your project to maximize the number of finished pieces on a press sheet will help to minimize the cost.
- Safe area – There is a slight variance that occurs when paper is cut. While you can’t usually see it in a single piece, the image may shift slightly when a stack of paper is trimmed to final size. Allowing an adequate safe area will prevent text from being cut off when the piece is trimmed. ⅛” safe area is recommended, but you probably will want to add more to enhance the readability of the text.
You’ll want to consider the page count and the size of the booklet. Finished size is the folded size of the booklet. A 5 ½” x 8 ½” booklet is folded from an 8 ½” x 11” sheet. Two 8 ½” x 11” sheets will fit on a standard 12” x 18” press sheet, so a 2 sheet/8 page booklet is very economical. Confused yet? Give us a call and we’ll be glad to help.